Adwords Monitor

Dear all,

Please show me how to match keywords with the related Ad variations:

For example:

I have a campaign name: Vietnam hotel with several keywords and Ad variations for each.

Ex:

Keyword: Hoian hotel

Ad should be:

Hoi An Hotels & Resorts
Hoi An travel guide & hotel advice
Great local rates. Book now!

It will be similar for others: Hanoi hotel ,saigon hotel…

However, when I search: Saigon hotel - The Ad appears is Hoi An Hotels & Resorts, not Saigon hotels & Resorts

It makes me so confused, how can I do to match it.???

Great thanks for any help

Kurt

Answer by:
Shredguy :
You need two seperate ad groups. One with the Hanoi Hotel ad and it corresponding keywords and then a second one with the Saigon Hotel and the corresponding keywods. The previous suggestion of using {KeyWord: Hanoi Hotel} in the title is a good (change to {KeyWord: Saigon Hotel} for the second group of course)

Is there a way to export the list of keywords in Adwords campaigns in Excel format?

Answer by:
djstreet :
Yes, should be, you export them into a .csv file and save it in excel format. All the stats are available for download.

Answer by:
Alex D :
Something like this…

For the title of your ad use this syntax:

{KeyWord:My Default Keyword}

Replace "My Default Keyword" with one in your adgroup that you want to use as default. This will also capitalize each word by having "K" and "W" capitalized in "KeyWord". The default keword must be in your adgroup. If one of your keywords won't fit in the title, the default is used.

–
Alex

Answer by:
Mark Welch :
The cost of a keyword on AdWords and YSM varies depending on the keyword and the landing page. For some keywords, you can obtain a high position and substantial traffic for 5 to 10 cents per click; for other keywords, you must bid more than $1 for your ad to appear.

I've been working on Search Marketing for 9+ years, but I had never heard of Pinstorm before reading your question. They appear to be one of many hundreds of "search marketing consulting firms" which might (or might not) be able to efficiently help you build a keyword campaign. However, most search marketing firms (me included) require substantial fees and can't guarantee results.

Answer by:
Shredguy :
The google bot has determined that your keywords are not relevant to your site. This is google's way of saying you can keep advertising but you are going to pay through the nose to do it. You need to pick better keywords.

I have a lot of campaigns set up in google adwords that are all keyword-targeted, how can I also make them placement-targeted without have to set up new campaigns for each?

It looks like to me that I would have to set up a new campaign under placement-targeting. I wish I could just click a button, choose the sites I wish to market on, and have it all up. Copy my ad, cut and paste all the keywords, doesn't sound like any fun.

Thanks For your help. ~ Dustin

Answer by:
John C :
that is your only option…I too have been dealing with this situation with trying to get my web site UP in the rankings.

its been a cut and paste for me …just cut and paste to a saved doc. and then cut and paste as a whole…

its alot of work been doing it for approx. 6 weeks now…. :s

Is there a way to tell what the top bid amount is for a keyword or key phrase in Google AdWords without bidding on it? For example: What is the current cost per click for … "Computer Peripherals"? (example only)

Reply from: Mark Welch :
First, it's important to understand that "it doesn't matter what other people are bidding." Instead, your focus must be on your business' goals, and you must carefully monitor and evaluate the results of your advertising. Maybe someone else is paying $5 per click, but if you can't make money at that rate, then it doesn't matter — you just can't bid to be in the #1 position for that keyword, because your goal is to earn a profit.

Second, it's really important to understand that the "top bid" on AdWords isn't necessary a higher per-click rate.

Assume that there are 3 advertisers bidding for the keyword "widget."

[A] AllWidgets.com might bid $0.50 per click, and their ad might draw a 1.0% clickthrough rate.

[B] BestWidgets.com might bid $0.40 per click, and their ad might draw a 1.6% clickthrough rate.

[C] CarlsWidgets.com might bid $0.30 per click, and his ads might draw a 2% clickthrough rate.

Google doesn't automatically put ad A in the first position. Instead, it computes how much money it is likely to earn from each ad in each position, and posts the most profitable ad first.

In the example above, ad B is actually the highest-paying ad, because for every 1,000 adviews, Google would collect $6.40 ($0.40 x .016 x 1,000), while ad C would be the second-best-paying ad (for every 1,000 adviews, Google would collect $6.00: $0.30 x .02 x 1,000).

Although Advertiser "A" is bidding the highest rate per click, that ad will probably be shown in 3rd position because it only generates $5 per 1,000 visitors.

AdWords is a very complex system, with lots of "options" (matching options, position preference, negative keywords, site exclusion, time-of-day management, etc.).